Vendor Central, Seller Central, FBA and Walmart WFS — listings, advertising, inventory, reimbursements and compliance, handled by an operator who has run these accounts for 15 years. Not an agency learning on your account.
Not ready to book? Send a message instead · Toronto, Ontario
Channels I've operated
Channels I've listed, launched, advertised on or fulfilled through across fifteen years of retail and e-commerce work. Retailer names are stated as channels of experience, not as endorsements or partnerships.
What I handle
Most brands don't need advice on their marketplace channels — they need someone to actually run them. I take the whole account, or just the parts that are broken.
Amazon
Whether you sell to Amazon as a vendor or on Amazon as a seller — or both, which is where most of the margin gets lost.
Walmart
The channel most Canadian brands underinvest in — and the one where I see the largest recoverable losses, because almost nobody audits it.
Free audit
Short shipments never reconciled. FBA units lost in a warehouse. Fee overcharges on the wrong dimensions. Returns refunded to the customer but never put back in your inventory. I audit your reports, tell you what's recoverable, and file the claims — and you see the number before you decide anything.
See how the audit worksAlso available
Marketplace performance is usually downstream of operations. When the real problem is inventory, systems or reporting, I can fix that too.
3PL selection and contract review, inbound and returns processes, SOPs, cross-border and customs into Canada.
Demand forecasting, reorder points, safety stock, Q4 planning, and sell-through analysis by SKU.
ERP rollout and integration with your sales channels, order and inventory sync, Power BI reporting.
Campaign structure, feed quality, Performance Max, and the negative keyword work most accounts never get.
Store builds, conversion improvements, and channel strategy that doesn't cannibalize your retail partners.
Senior channel leadership on retainer for brands that need the expertise without the headcount.
Years running e-commerce and operations across Canadian retail, DTC and marketplaces
Retail platforms operated first-hand, from Amazon and Walmart to Costco and Best Buy
Years at Staples Canada in progressive retail and e-commerce leadership roles
Google and industry certifications across Ads, Analytics, ERP and Lean Six Sigma
Track record
Fifteen years of results across Canadian retail and marketplaces — some delivered as the operator accountable inside the business, some as an outside consultant. Companies are described rather than named, because most of this work was commercially sensitive.
A catalogue with strong products and weak detail pages. Rewrote titles and bullets against the top competitors, added A+ Content, and restructured advertising around contribution margin rather than revenue.
Chronic stockouts on the fastest-moving SKUs and fulfillment costs nobody had modelled per unit. Built demand forecasting with real reorder points, renegotiated carrier rates, and right-sized packaging.
Growth outrunning the systems underneath it. Documented the order workflow, applied Lean Six Sigma to the error-prone steps, and put reporting in place that surfaced problems before customers found them.
References available on request for prospective clients at proposal stage.
How it works
No lengthy discovery phase. I've run these accounts before, so I know where the problems usually are.
A free call and a look at your account. I'll tell you what I'd fix first and what it's likely worth.
Listings, advertising, fees, inventory and settlement reports — including money the platform owes you back.
Suppressed listings, wasted ad spend, unclaimed reimbursements and stockout risk come first.
Stay on as your channel manager, or take the documented process and run it in-house.
A free 30-minute review of your Amazon or Walmart account. I'll tell you the three things I'd fix first and roughly what each is worth — whether or not you hire me.